In an effort to secure a creditable foothold in the actionsports world, PUMA teamed up with Subaru to create the most memorable rallycross teams in history. The brands brought together legendary action sports athletes Dave Mirra (BMX), Bucky Lasek (skateboarding), and European rally race champion Sverre Isachsen to create their star-studded team.
Working closely with a creative director, I produced images and footage which introduced the team and product line to the world. These assets are the result of high-speed chases, helicopter flybys, and a lot of burnt rubber.