At its core, Kink BMX’s mission is all about inspiring people to get on their bikes and ride. Keeping everything the brand does true to this purpose is key for maintaining its credibility. This was especially important when we created Kink’s spring/summer apparel lookbook.
Deciding to mix riding photography with the apparel shots was a no-brainer. The challenge was making sure the riding images didn’t steal the spotlight from the products. Our solution? We dug up an old projector and dialed in the lighting to capture that classic “polished grit” look that defines the brand.