2025 KINK BMX CAMPAIGN
Kink BMX wanted a lifestyle-driven campaign to showcase their 2025 bike collection—something that captured the true spirit of riding while highlighting their new bikes. My role was to create a visual strategy that resonated with riders worldwide and stayed true to Kink’s roots.
BRINGING IT TO LIFE
In addition to directing creative, I was also responsible for the schedule and production plan. We had four days to capture eleven riders, twenty-two bikes, and multiple locations around the city. With such a tight timeline, execution was key. Thankfully, with a seasoned team in place, everything ran smoothly.
ACTION + FOCUS
It was essential to capture both photos and video simultaneously. The videos brought the action to life in real-time, while the stills showcased each bike’s details. Our goal was to create relatable content that stayed fresh and engaging year-round.
THE FINAL RESULTS
We carefully edited the videos and chose the final photos. For social, short edits kept the content dynamic and consumable. Each bike also received a full-length video for YouTube and product pages, plus a gallery of three key images that connected the bike to the culture, as planned.
