Jason Woz

kinetic

Every detail of Jacob Cable’s signature Kinetic frame was designed to match his distinctive personality and riding style. I teamed up with Jacob to define the frame’s graphics and colorway, which then shaped the marketing campaign I developed to showcase the frame.

 

KINK BMX KINETIC FRAME

Every detail of Jacob Cable’s signature Kinetic frame was designed to match his distinctive personality and riding style. I teamed up with Jacob to define the frame’s graphics and colorway, which then shaped the marketing campaign I developed to showcase the frame.

 
 
 

WITHOUT WORDS

You don’t talk about the precision and balance of a design—you show it. That’s why we captured moments that put the product in its element, letting the quality and craftsmanship speak for itself.